MSc Management and Leadership in Sports Business

Offering unparalleled industry insights and strategic business and leadership expertise, this degree will equip you with the business, leadership and performance management skills to promote optimal performance at the highest level of sport and business.

To achieve success in a sports management job you must possess the ability to lead athletes, coaches and business professionals alike in a manner which promotes optimal performance across all areas. To do this effectively you must understand your organisation’s position as a product, a business, and a sporting institution.

Heriot-Watt’s Management and Leadership in Sports Business degree has been designed to make you an expert in providing informed and inspiring leadership within sporting organisations. It will equip you with the business, leadership and performance management skills necessary to lead a large team of business and sports performance specialists towards achieving optimal performance and, ultimately, success.

Through a collaboration between Heriot-Watt’s School of Social Sciences and Oriam, Scotland’s Sports Performance Centre, you will learn from industry experts and gain a real world insight into the management and leadership of global businesses and sporting organisations. You will gain key skills in managing and measuring performance, in developing effective business strategies and in providing strong and inspirational leadership. 

In business, as in sport, success is often achieved when a thorough understanding of theory is combined with first-hand experience of real-world problem solving and this Masters degree delivers on both fronts. You will become well versed in the skills required for roles such as Chief Executive, Operations Management and Team Management.