Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc 1 years
Stand out from the crowd and get ready to start an exciting international marketing career in the tourism sector
This programme will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.
The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.
The degree also aims to develop the skills necessary for employment such as; decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.
The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.
We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.
Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form and we will be happy to discuss your options.
If you want to get more information on the admission process, please get in touch with the Postgraduate admissions team by submitting an enquiry form.
For fees and funding options, please visit website to find out more
Studying an MSc in International Marketing with a focus on Tourism at Edinburgh Napier University will open a range of exciting career opportunities in the global tourism industry. Depending on your interests and skills, you may also explore opportunities in tourism policy, destination management, adventure tourism, international marketing and brand, or niche markets such as wellness tourism or luxury travel.
On successful completion of this programme, you will have the knowledge, understanding, and skills to gain postgraduate-level employment in the global business field. You will gain a range of highly desirable transferable skills, including problem-solving, leadership, conflict resolution, and communication, which are valued by employers within multiple areas of an organisation. Additionally, you will be eligible to apply or seek entry to doctoral-level study at Edinburgh Napier University or another higher education institution.
What does a Destination Marketing Manager do?
A Destination Marketing Manager is responsible for promoting a specific location, such as a city, region, or country, to attract visitors and tourists. They play a crucial role in driving economic growth and development through tourism by effectively promoting their destination to domestic and international travellers. They must be strategic thinkers, creative problem-solvers, and effective communicators who can work collaboratively with diverse stakeholders to achieve common goals.
Daily tasks and responsibilities in this role may include:
Modules that you will study* as part of this course:
* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.
Whether you want to move up in your career, or onto a new one, our innovative, industry-focused postgraduate courses can give you the skills you need ...
