Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year full time
September start date
This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment.
You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.
You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.
The course has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.
Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with cross-cultural experience and the skills required to work in the worldwide business environment.
Course highlights
Find out more about studying your Masters at Leeds University Business School
Accreditation
This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
CIM qualifications are highly sought after by employers, ensuring you are equipped with the best opportunities for a successful marketing career.
The course is also accredited by the Institute of Export and International Trade (IOE&IT), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.
A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing. Visit our website for full entry requirements, including the alternative qualifications we accept.
See our website for fees
From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. This Masters degree will prepare you for a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations.
You’ll be able to pursue a career in many areas of marketing, including global marketing, marketing research, advertising and public relations, marketing consultancy, social media marketing, digital and interactive marketing, or supply chain management.
Recent graduates have gone on to high-profile positions, including Associate Director of The Wall Street Journal, Vice President at Harley Davidson, Senior Analyst at Deloitte India, Head of Marketing and Communications at Time International, Senior Insights and Analysis Executive at MEC Media Planning Agency, and Head of European PR at Task Rabbit.
Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.
Careers support
Professional Development support will be provided as part of this course to help you achieve your career ambitions.
You’ll also benefit from the University’s Careers Service, where you can access range of support to help you plan your career and make well-informed decisions, even after you graduate.
Read more about our careers and professional development support.
Take your knowledge to the next level with a Masters at Leeds A leading research university in one of the UK’s most diverse and vibrant cities, our p...
