Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 Year Full - time
The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.
There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.
Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
See our website for fees
International Strategic Marketing
Contemporary Consumers
Marketing Metrics
Choose ONE of the following options: Marketing, Strategic Innovation Management, Entrepreneurship and Creativity, Contemporary Business Technology, Measuring and Managing Performance
SEMESTER 2
Branding and Communications
Sustainable Marketing
Research Philosophy and Practice
Choose ONE of the following options: The Legal Context of Marketing, Project Management, Social Media Marketing, Business Economics, Issues and Trends in Tourism
SEMESTER 3
International Marketing Dissertation
Masters study opportunities at Heriot-Watt University Why study at Heriot-Watt? Ranked 256th in the world and 32nd in the UK (QS World Un...
