Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc 1 years
Broaden your horizon and get ready for an exciting international marketing career.
This programme will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management. It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing. Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career.
The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully.
The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.
Typical entry point to this course is in September. Please enquire for more information.
The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.
We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.
Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form and we will be happy to discuss your options.
If you want to get more information on the admission process, please get in touch with the Postgraduate admissions team by submitting an enquiry form.
For fees and funding options, please visit website to find out more
Studying an MSc in International Marketing at Edinburgh Napier University will significantly enhance your career prospects and provide you with the skills and knowledge needed to succeed in the dynamic and competitive field of global marketing. You will open career opportunities around the world and be well-versed in adapting to the fast-paced marketing environment.
On successful completion of this programme, you will have the knowledge, understanding, and skills to gain postgraduate-level employment in the global business field. You will gain a range of highly desirable transferable skills, including problem-solving, leadership, conflict resolution, and communication, which are valued by employers within multiple areas of an organisation. Additionally, you will be eligible to apply or seek entry to doctoral-level study at Edinburgh Napier University or another higher education institution.
What does an International Brand Manager do?
As an international brand manager, you would be responsible for developing and implementing strategies to build and maintain a strong brand presence in multiple countries. This may involve conducting market research, managing product launches, and adapting marketing messages to suit different cultural contexts.
Daily tasks and responsibilities in this role may include:
Modules that you will study* as part of this course:
* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.
Whether you want to move up in your career, or onto a new one, our innovative, industry-focused postgraduate courses can give you the skills you need ...
