Advert
Advert

MSc PG Dip International Fashion Marketing

  • DeadlineStudy Details:

    MSc – 12 months full-time; 24 months part-time; PGDip – 9 months full-time; 21 months part-time

Course Description

Our International Fashion Marketing degree has been developed in partnership with the industry and offers real academic insights – from concept design, through to fashion merchandising and branding.

The programme blends our high-quality teaching across marketing (ranked top 10 in the UK in the Guardian University League Tables 2018) with our close links and insights to the retail industry, offering expertise in fashion merchandising and fashion retailing.

On this programme you will also benefit from the unique opportunity to work closely with the Heriot-Watt’s campus in Galashiels which specialises in Fashion and Textiles and provides unrivalled fashion-focused expertise.

Established with support and guidance of George Davies, the internationally-renowned fashion designer and businessman behind creations for Next, George at Asda, and Marks and Spencer, this International Fashion Marketing course offers direct involvement with the industry through our partnerships with Edinburgh International Fashion Festival, Schuh and Johnston’s of Elgin.

This highly-regarded programme further benefits from an academic team of industry leaders with years of experience in marketing, branding, market research, fashion and textiles design.

Entry Requirements

A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.

Applicants with relevant education and work experience may also be considered.

Find out more

Fees

https://www.hw.ac.uk/study/fees-funding.htm

Module Details

Semester 1 (Sept – Dec)

  • Contemporary Consumers 
  • Strategic Marketing  
  • New Product Development  
  • Marketing Logistics  
Semester 2 (Jan – April)
  • Branding and Communications in Fashion 
  • Research Philosophy and Practice
  • Advances in Digital Marketing 
  • Fashion Buying and Merchandising

Find out more and apply

Add to comparison

Learn more about Heriot-Watt University

Where is Heriot-Watt University?