Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 Year Full-time
Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.
There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3. Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.
There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).
A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.
Applicants with relevant education and work experience may also be considered.
See our website for fees
Semester 1
MANDATORY COURSES
International Strategic Marketing
Contemporary Consumers
Digital Customer Experience
Choose one optional course:
Strategic Innovation Management
Entrepreneurship and Creativity
Contemporary Business Technology
Semester 2
MANDATORY COURSES
Branding and Communications
Digital Marketing Analytics
Research Philosophy and Practice
Choose one optional course:
The Legal Context of Marketing
Project Management
Social Media Marketing
Psychology for Marketing
e-Commerce Technology
Semester 3
Digital Marketing Dissertation
Masters study opportunities at Heriot-Watt University Why study at Heriot-Watt? Ranked 256th in the world and 32nd in the UK (QS World Un...
