MSc Digital Marketing

And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.

This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

• Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
• Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
• Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
• Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
• Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
• Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
• Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.