Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape.
We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.
Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master’s degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.
A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.
For fees and funding options, please visit website to find out more.
There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.
The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.
Graduates will be equipped with the latest insights into consumer behaviour and business operations online, and will be well placed to enter senior roles in brand management, marketing communications, social media marketing and digital marketing.
Semester 1
Compulsory modules
Optional modules
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Semester 2
Compulsory modules
Optional modules
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Summer
Compulsory module
Loughborough University London is an inspiring postgraduate campus located on Queen Elizabeth Olympic Park. Established exclusively for postgraduate ...