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MSc Digital Campaigning and Content Creation

  • DeadlineStudy Details:

    1 year full-time or 2-7 years part-time

Course Description

Digital content has radically changed from a desirable extra to become the beating creative heart of modern communications practice. Equip yourself with in-demand skills in this field on one of the most forward-looking postgraduate courses in the UK.

How can you stand out in a digital world where a million minutes of video are shared every second?** How do you create content that can’t be ignored and find your own visual voice? If you’re a current communications professional or recent graduate looking to set yourself apart in the job market, this course will give you practical understanding of content creation and campaigning, and deep knowledge of digital strategic planning.

Entry Requirements

A UK honours degree or equivalent OR significant work experience.

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Fees

Please see our website for fee information

Student Destinations

The course prepares graduates for communications jobs in public relations, media production agencies, or campaigning organisations including NGOs and charities. We also support entrepreneurial graduates to set up their own businesses. Since 2014 we have supported nine graduate start up media production businesses through our Business Innovation Zone. The MSc is also benchmarked against CIPR career progression requirements.

Module Details

To obtain a PgCert, you will complete:

  • Strategic Communication and Digital Practice (20 credits)
  • Visual Storytelling for Media Campaigns (20 credits)
  • News–based Media Content Creation (20 credits)

To obtain a PgDip, you will also complete:

  • Media Theory and Campaigning (20 credits)
  • plus two 20 credit electives such as the Industry Placement; fundraising, Development and Finance; Public Affairs; or Employee Communication.

For an MSc you will also complete a Master’s Communication Project (60 credits).

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