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  • DeadlineStudy Details: MA 1 year full-time, 2 years part-time

Course Description

The MA Creative AI and Screen course will enable you to: 

  • study a modular structure that has produced professionals across creative AI the screen industries
  • create and own new workflows and processes; you will learn how to augment AI into your own creative practice
  • learn new ways of working with generative AI for multitude of screens whether that is for entertainment, bio-simulation, education or art installation 
  • focus on the forefront of developments in technology and exploring a range of processes
  • take advantage of new roles and employment in the growth area of generative AI 
  • have the opportunity for unique collaboration with students on other pathways and work with animators, games artists, concept artists and digital comics illustrators. 

Why choose this course?

Throughout the course you will be exposed to new ways of working with generative AI, ensuring your creative control is driving new visual and auditory outputs that seek an audience. You will also build on your knowledge with answering questions of ethics, control and social impact, and learn from a range of contemporary artists and designers already incorporating AI. 

You will investigate and experience key components of this new industrial revolution such as using language models, neural networks and general adversarial networks as well as learn how to train AI on your own work, examine and assess hallucinations and ground truth. You will also learn how to build up artistic resilience and continuously improve your own projects and resources.  

Entry Requirements

A degree, ideally in a relevant subject (2.2 minimum), plus a portfolio demonstrating recent engagement and creative activities in your intended study area. Accreditation of professional experience may be possible for practitioners without a first degree.  

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

The University of Hertfordshire offer a range of tuition fee discounts and non-repayable scholarships to support our postgraduate students, visit website to find out more.

Student Destinations

With an MA Creative AI and Screen degree you’ll be well-equipped to start your career in media companies that require your expertise, whether that’s commercials and marketing, design, animation, film, games or publishing. You can also undertake roles as a junior or senior artist or designer, VFX and games technician or work in production.. Alternatively, you can take your skills into virtual production, pre-visualisation, automotive or scientific visualisation and AR/VR.  

The increased demand for generativeAI has expanded existing roles across screen industries, augmenting human roles in creative direction, production supervision and virtual production, ensuring further growth and efficiency. The development of the technology has also created new roles such as AI input/output manager, deep learning director, generative design specialist and AI trainer. Graduates have previously undertaken roles at ILM, Weta, DNEG, Framestore, Disney, Aardman, Sony Pictures and 350+ companies around the world.  

Module Details

Please visit website for module details.

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