MSc Corporate Communications, Marketing and Public Relations

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You will focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Academic excellence

Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the course; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.