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  • DeadlineStudy Details: MSc 1 year full-time 16 months full-time with placement 2 years full-time with placement

Course Description

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

Entry Requirements

  • A 2.2 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.

Fees

For fees and funding options, please visit website to find out more

Student Destinations

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR

Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.

Module Details

Compulsory

  • Marketing Communications
  • Understanding Business and Management Research
  • Corporate Branding Theory and Issues
  • Applied Corporate Branding
  • Strategic Corporate Marketing
  • Strategic Corporate Brand Management and Consulting
  • Corporate Brand Heritage
  • Dissertation (Corporate Brand Management MSc)

Optional

  • International Management
  • Global Diversity Management
  • Entrepreneurship
  • International Business Ethics and Corporate Governance
  • Consumer Behaviour
  • Strategic Digital Marketing

Find out more and apply

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