MBA Business Administration (Marketing)

This postgraduate degree aims to enhance your prospects by developing your ability to apply the latest thinking to organisational development and change in a competitive global context. Successful completion of the MBA (Marketing) highlights your potential to have a transformational impact on the organisation you join.

Units cover core MBA areas such as advancing professional practice; leading and managing organisational resources; management practice; and strategy and the global competitive environment. Marketing-specific units include digital marketing and communications.

Your course runs over three semesters, with six entry points through the year. The point at which you join the course determines the order of the units you study. You benefit by beginning your studies with others who started at an earlier point of entry.

Why choose this course?

• Six entry points through the year adds flexibility, allowing you to start when it most suits you
• Follow a practice-led curriculum that develops your ability to creatively apply theoretical knowledge and understanding to complex, real-life issues
• Study with experienced academics who all have substantial management experience
• Through practice events, work on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors
• Explore the latest research in strategic management and leadership to develop your business competence and confidence
• Develop the attributes and skills expected by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry; these include team-working, negotiation, leadership, confidence, and the ability to apply critical and creative thinking to complex problems with the aim of finding innovative solutions.